How it all started.
The beginning of our development
When Ercan and Gökhan started exploring the world of diapers more closely, they quickly noticed how little these products had changed over the years. Standard materials, outdated technologies — and hardly any real innovation for sensitive baby skin.
The question stayed with them:
Why does a diaper feel like a product from the past — even though it’s the one thing that touches a baby around the clock?
It became clear: if the market wasn’t moving, they would have to create something truly new themselves.
